Compare how the story describes these two people:
…Frank Luntz, a Republican strategist who has helped the GOP choose the words it uses to sell its policies…
As a linguist, University of California, Berkeley professor George Lakoff is one of the few people in the world who can truthfully say things like “I’ve studied the word ‘fake’ in some detail.”
Lakoff isn’t just a “linguist.” He does what Luntz does, but for the Democrats (only he’s much worse at it.) But the Fake News casts him as an independent expert, while Luntz is clearly pigeon-holed as a Republican. Fucking Fake News!