How Romney can win

April 21, 2012

By thinking big:

We don’t in fact “know” that the election will be close. Nor do we know that it will be nasty, or that it will turn on unpredictable events. To the contrary, if I had to put money down now, I’d bet that Mitt Romney will win an easy victory after a relatively predictable, issue-focused, and not-too-nasty campaign. Indeed, I’d bet Romney will win precisely if he runs such a campaign. But if he allows the race to degenerate into name-calling and gotcha gimmicks, he could lose. Democrats are better than Republicans at the small and nasty stuff.


Romney needs, over the next six months, to convince some number of swing voters he can and should be the next president. The easiest way to do this is by .  .  . behaving like a president. If you want to seem presidential, be presidential. It shouldn’t be hard. Romney already looks presidential, after all.

But looks aren’t enough. Romney has to behave presidentially—more like a leader than a campaigner. Let Obama lower himself by acting as campaigner in chief rather than commander in chief. Let Obama be shrill. Let his campaign be petty. Meanwhile, Romney can lay out his governing agenda to restore our solvency, put us on a path to prosperity, attend to our security, and safeguard our liberty. Romney can visit the troops in Afghanistan and our ally Israel. Instead of giving rebuttals and prebuttals to Obama’s speeches, Romney can give serious speeches about the Constitution and the Supreme Court, the case for limited government and the threat of bankruptcy and penury, about undoing Obamacare and what will replace it. President Obama has failed to pass a big tax reform, failed to master the federal budget, failed to reform our out-of-control entitlements. The next president, Mitt Romney, can explain that he will step forward to do all of these things.

13 Responses to How Romney can win

  1. MikeN on April 21, 2012 at 7:14 pm

    Yea a whole 6 months of people saying Romney would win if only he would do this. Hopefully Obama will do so poorly it won’t matter.

  2. itsagreatcountry on April 21, 2012 at 7:28 pm

    One thing that bothers me about Romney now is that in the last few days he has been listening to Jeb Bush and Marco Rubio, the two serial long-time amnesty brothers. After being so good on the issue, Romney has made some statements about wanting to appeal to the “Hispanic vote” whatever in blazes that is, except I believe the translation is “cave to some sort of amnesty”. This is sheer stupidity. American citizens have so many times made themselves clear, clogging telephone lines to the White House during the Bush administration on several occasions saying not just NO but ABSOLUTELY NO to any sort of amnesty, even a back-door (dangerous) one like the DREAM Act, which Rubio is currently cooking up. If Romney goes in this direction, he’ll lose more votes from patriotic Americans than he will gain from Hispanics (who are not necessarily for illegal immigration anyway).

  3. setnaffa on April 21, 2012 at 8:42 pm

    We don’t need any more Bush.

  4. JimMtnViewCaUSA on April 21, 2012 at 10:30 pm

    It would be nice if one of the parties was on the side of the American people.

  5. cancardus on April 22, 2012 at 3:51 am

    He shouldn’t listen to Bush

  6. setnaffa on April 22, 2012 at 4:33 am

    Maybe we should mail unused teabags again?

  7. james on April 22, 2012 at 6:16 am

    Romney does have unfortunate tendences to succumb to the Democrat approach of tailoring appeal to narrow balkanized constituencies.

    He should speak to all Americans, but most importantly he should do so in a forward-looking optimistic manner.

    Given the current state of the nation, and the last 3.5 years, Americans will respond overwhelmingly to such a message.

  8. itsagreatcountry on April 22, 2012 at 6:51 am

    If you don’t like Bush, you shouldn’t like Rubio either. He is Jeb’s puppet. Has a long record in Florida pushing amnesty and beating back legislation aimed at controlling illegal immigration. Personally, I think the two of them are on a mission, a mission for amnesty. Just like brother “see you at the (amnesty) bill signing” George.

  9. Bill S on April 22, 2012 at 7:36 am

    I think this is “spot on”. In my adult life, we have had good presidents and bad presidents. But no one has been less “presidential” than Obama. I think the American people are yearning for a true leader, someone with vision and a plan to get the economy growing.

  10. MikeN on April 22, 2012 at 3:50 pm

    Virgil Goode won the Constitution Party’s nomination for President. That might cost Romney Virginia.

  11. Mr Inevitable? on April 22, 2012 at 10:55 pm

    On that whole, ‘act Presidential and you will win’ advice. The last incumbent President to lose was to Bill Clinton who played the saxaphone on Arsenio Hall and answered questions about his underwear on MTV.

    Just sayin…

  12. anonymous un-RINO on April 23, 2012 at 6:41 am

    The more people see of this lying progressive crapweasel, the less likely they’ll be to pull the lever for “Not-Obambi”. Willard needs to go away for the next 6 months, and hope Obambi implodes. That’d be his best campaign strategy.

  13. MikeN on April 23, 2012 at 7:39 am

    Yup. That’s basically how he won the primary. Just run ads, which are attacking his opponents. Then the ads attacking Obama were enough to get conservatives to vote for him. The same strategy I suggested. And the ads are good.